Sponsorship of New and Information

The information content of the display signs are continually updated through digital wireless technology. E-MEDIA transmits the day's current Headline News, Sports News, Golf Rankings, NASCAR Driver Standings, Business News, and Health News. The Dow Industrial, Dow Transportation, S&P500, Nasdaq, and NYSE indexes are sent several times during the day. Sports scores of games in progress, game schedules, and final scores are reported in real-time. Each news and information category is introduced by a sponsor. The sponsor's name or logo remains during the presentation of the category content. After the news content, a sponsor "trailing message" may be presented. Ad messages can also be presented between information updates. These messages may be promotions for on-premise events or advertisements. Here is an example of how sponsor could introduce and present Health News.